Case Study - High-conversion e-commerce experience with headless architecture
Shoply is a rapidly growing e-commerce brand. Hallederiz Labs redesigned Shoply’s digital sales channels with a headless commerce architecture, scalable infrastructure, and high-performance user experience.
- Product
- Shoply
- Year
- Services
- Headless Commerce, Web Development, Cloud Architecture
Overview
Shoply wanted to accelerate its storefront experience and scale operations as its traffic and product portfolio grew. The existing monolithic structure created performance bottlenecks during campaign periods, and content/product updates were slow due to developer dependency.
At Hallederiz Labs, our goal was to deliver a high-performance, flexible content/product management, and scalable infrastructure built for conversion-focused e-commerce. Using a headless commerce approach, we streamlined the tech stack and built a modern storefront that directly impacted growth metrics.
Our Approach
- Strategy & Roadmap: Growth objectives, channel-based KPIs, and campaign calendars were redefined; a clear quarterly roadmap was created.
- Experience Design: Information architecture, search/filter flows, and checkout steps were simplified to minimize conversion friction.
- Headless Commerce: Product, inventory, pricing, content, and campaign management were decoupled via API-first principles; frontend development accelerated independently.
- Cloud & Performance: CDN, edge rendering, and auto-scaling ensured consistent speed and availability during high-traffic periods.
- Growth & SEO: Core Web Vitals, schema markup, and taxonomy refinements optimized organic visibility and acquisition.
What We Did
- Frontend (Next.js)
- Headless Commerce
- Product/Catalog APIs
- Cloud Architecture & CDN
- SEO & Core Web Vitals
Working with Hallederiz Labs gave us both speed and flexibility. During campaign periods, storefront performance remained stable, and content or product updates can now go live within minutes.
COO, Shoply
Results
- Increase in conversion rate
- +32%
- Decrease in cart abandonment
- -38%
- Average LCP (mobile)
- 2.1s
- Availability (SLA)
- 99.97%
Technical Achievements
- Decoupled Architectures: Storefront, content, and catalog management were separated to evolve independently.
- CI/CD & Automation: Automated testing and quality control on every commit; secure production deployment within minutes.
- Observability: End-to-end monitoring (logs/metrics/traces) with proactive alerts for early issue detection.
- Payments & Security: Secure integration layers for payment providers and IAM best-practice implementations.
Value Proposition
With headless architecture and a performance-driven storefront, Shoply now manages its growing catalog and traffic on a scalable, fast, and conversion-oriented infrastructure. Time-to-market has shortened, while user experience remains consistently strong — even during high-demand campaign periods.